Websites aren't very useful any more. They're fairly easy to get but once you have them you have nothing to do with them (most of the time). What if you could pay some guy named Kiev in websites so that next time a particular person makes a purchase from certain places, he gets up to 10% extra taken away from him. The percent taken away from the targeted person would be based on how many websites you give Kiev, the exact equations would be something like L(w) = (w/30)^.014 - 1 and G(w) = L(w) / 3, L= how much the target looses, G = how much you gain (a third), and w = how many websites you spent. This would add a website sink-hole to the game, I imagine would be fairly easy to implement, and gives another way to screw with people you don't like.
Every time you search the grid with more than 500 capacity, you get an 11% chance of finding Kiev. If you are a lucky catcher of Kiev, a link will show up to Kiev in the list of things you found searching.